A free tool or framework that solves a real problem for your ICP. A landing page that converts visitors to subscribers. A 5-email sequence that converts subscribers to booked calls.
A real lead magnet built for B2B SaaS product leaders. A landing page that captures email on tool access, an instant download, and a 5-email sequence that moves subscribers toward a strategy call.
A weak lead magnet (a PDF checklist nobody reads) captures emails but destroys trust. A strong lead magnet is something people would pay for — offered free to build a relationship. The email sequence does the same.
Someone who downloads a framework about SaaS product classification is already thinking about the problem you solve. You're not warming up a cold list — you're following up with people who raised their hand.
Emails 1–4 build understanding. Email 5 offers a call only after the subscriber has seen the framework applied to real examples, heard the structural mismatch story, and connected it to their own situation.
The landing page works with LinkedIn traffic, blog traffic, and referral traffic. Every carousel CTA, every story post, every blog article drives to the same conversion point. One asset serves the whole content engine.
The DNA Analyzer at productquant.dev/dna is a live version of this deliverable. It's built on the same architecture — standalone HTML, email capture, instant download, ESP integration. You can see exactly what the landing page looks like and how the download experience works before committing to this deliverable.
The lead magnet system spans Stages 02 through 04. It's the bridge between your LinkedIn audience and your revenue pipeline.
This deliverable spans three stages. It's the most complete single investment in the content engine.
Landing page, lead magnet, and email sequence built as a connected system. Priced as a project, not a retainer.
30-minute call. We scope the lead magnet topic, the ICP, and the CTA. No commitment required.