Content Engine

How It Works Tiers FAQ Book a content call

Done-for-you B2B content system

Become the B2B authority buyers find first.

ProductQuant builds search and AI-ready content, lead magnets, landing pages, and email sequences that turn your niche expertise into warmer conversations, lower CAC, and shorter sales cycles.

Build my funnel See how it works

What a Full-Pipeline Engine Includes

Content & SEO

8–12 posts/mo

Lead Magnets

Built for you

Landing Page Copy

Included

Email Nurture

5-email sequences

Attribution

Content → pipeline

Trusted by B2B teams building category presence

What You Approve

Direction and accuracy

You set the market position, priority offers, and subject-matter boundaries. We turn that direction into briefs, drafts, assets, and launch-ready campaigns.

What We Build

A full buyer path

Each campaign connects the article, distribution posts, conversion asset, landing page, email follow-up, and CRM tracking so attention has somewhere to go.

What Gets Measured

Movement to revenue

We map topics and assets to conversions, qualified conversations, and sales outcomes so content is judged by buyer movement, not output volume.

Book a pipeline mapping call →

How the System Works

Turn expertise into demand your sales team can use.

Step 01

Expert content for your buyers

We research the questions your ICP is actually asking, write to each platform's native format, and build a consistent publication cadence — not sporadic posts.

Step 02

A capture layer for every piece

Every article ships with a matching lead magnet, landing page copy, and email nurture sequence. Traffic doesn't leak. Pipeline is captured where attention lands.

Step 03

Attribution your CRM can see

Every qualified conversation, sign-up, and closed deal is traced back to the piece that started it. Sales can finally point to revenue from content.

Show up where buyers research

We create assets for search, AI discovery, social distribution, and niche communities so your point of view is present before buyers build their shortlist.

Give sales better-educated prospects

Content explains the problem, the tradeoffs, and your approach before the first call. Sales spends less time creating context and more time advancing serious opportunities.

Make content easier to defend

We connect topics, assets, CTAs, landing pages, and CRM events so leadership can see which campaigns are creating qualified demand and where the funnel needs work.

Publish with a sharper point of view

We turn your internal expertise into clear narratives buyers can repeat: what changed, why old approaches fail, what to evaluate, and why your positioning matters.

Move faster without managing production

Your team provides direction, access, and approvals. We handle research, writing, editing, distribution copy, lead capture, nurture, and reporting.

Support premium positioning

When buyers repeatedly encounter useful, specific, expert content from your company, your sales team does not have to rely on feature lists or discounting to create trust.

B2B content should not be a publishing habit. It should be the operating system that turns your expertise into search visibility, AI discoverability, buyer trust, and qualified demand.

ProductQuant builds that system end to end: the strategy, articles, distribution, lead capture, nurture, and attribution required to make your company the authority buyers meet before they meet sales.

What’s actually happening right now

✗

Your best buyers are researching before they ever speak to sales, but your strongest thinking is trapped in calls, decks, and internal docs.

The market only sees a fraction of what your team knows. That leaves prospects to learn from competitors, review sites, and AI summaries that may not understand your category or why you win.

✗

You publish content, but each asset has to work too hard on its own.

A post goes live without a conversion path. A guide captures emails but doesn’t educate the buyer toward a sales conversation. The pieces exist, but the buyer journey is not stitched together.

✗

Your team is busy producing, yet leadership still cannot see how content supports revenue.

Rankings, impressions, and engagement matter, but they do not answer the commercial question. Without clear paths from topic to lead capture to CRM, content stays difficult to defend when budgets tighten.

What the system creates

✓ Recognized

Your buyers find a clear point of view wherever they research: search, AI answers, social feeds, and communities. By the time they book a call, they understand the problem, trust your approach, and know why your solution belongs on their shortlist.

✓ Attributed

Leadership sees which campaigns are generating qualified conversations and where the funnel needs work. Content is evaluated against pipeline, not output volume — and defended on those terms in every planning cycle.

✓ Connected

One team owns content, capture, nurture, and attribution end to end. Lead magnets, landing pages, and email follow-up are built alongside every article — not requested from another team weeks later. Buyer attention has somewhere to go.

What changes when the engine is running

Now	With ProductQuant
Content publishes but volume isn't yet systematic	Consistent publishing engine ranking for buyer-intent keywords
Content drives traffic but pipeline impact unmeasured	Dashboard connects content to rankings, traffic, and attributed pipeline
Ranking for some keywords but not yet dominating the category	Top 3 for high-intent category keywords within 90 days
AI assistants not yet citing your brand for buyer queries	Structured for AI citation across major LLMs
Content ROI discussed qualitatively each budget cycle	Content attributed as a measurable acquisition channel

How We Work

One team owns the full pipeline. No silos, no handoffs, no gaps.

We build what's needed

Need a lead magnet to capture the traffic from that blog post? We build it. Need a landing page for that LinkedIn campaign? We build it. Need an email nurture sequence for the new signups? We build it. No requesting another department and waiting weeks.

90–100% of the work

Your team does the last mile — publish the post, connect the landing page, flip the email trigger live. We do everything before that: strategy, writing, design, build, testing. Time to opportunity drops from months to days.

Full funnel, one engagement

Discovery. Capture. Nurture. Convert. Every stage connected to the one before it — not owned by different teams with different KPIs and different timelines. Attribution built in from day one, not retrofitted.

No gaps between writing and pipeline

Every silo between content and sales is a lead your pipeline never sees. We close those gaps by design: content writes to capture assets, capture assets feed nurture, nurture hands off to sales with context.

What We Cover

Six disciplines. Every one tied to rankings, pipeline, or AI visibility.

Rank for the exact queries your buyers use when they're evaluating tools — so your content reaches them before a competitor does. Topical authority built systematically, not by publishing volume alone.

Buyer-intent keyword research and gap analysis
Topical authority mapping across your category
SERP analysis and competitive ranking audit
Topic cluster architecture and internal linking
On-page optimisation — title, structure, schema
Core Web Vitals and technical SEO triage

Ranking for the queries that bring buyers, not browsers

We build search presence around commercial intent — not traffic volume. Every keyword maps to a buyer stage and a business outcome.

Stop publishing content that doesn't compound. A strategy that maps every piece to a buyer stage, a ranking target, and a pipeline metric — so your content investment builds equity, not a backlog of forgettable posts.

Editorial calendar anchored to buyer journey stages
Content brief creation with angle and differentiation
Content architecture across formats and channels
Pillar page and cluster content planning
Voice and messaging consistency frameworks
Competitive content gap identification

A content roadmap that builds compounding returns

Strategy before production. Every piece earns its place because it answers a specific buyer question at a specific stage — and we prove it before writing a word.

When a buyer asks ChatGPT, Perplexity, or Claude which tool solves their problem — your brand should be the recommendation. GEO (Generative Engine Optimisation) is the discipline that makes that happen. Most B2B content is structurally invisible to LLMs.

LLM citation audit — are you being recommended?
Structured content optimisation for AI retrieval
Entity coverage and knowledge graph signals
FAQ and definition content for featured snippet + AI answer capture
Citation sourcing — reviews, third-party mentions, expert attribution
Perplexity, ChatGPT, and Gemini visibility tracking

Getting cited by AI when buyers ask your category question

Search is splitting into two channels: Google and AI assistants. We build content that dominates both — structured so LLMs cite you when buyers ask for recommendations.

Buyers trust founders and practitioners more than brands. A consistent thought leadership presence on LinkedIn and in trade publications builds the kind of credibility that accelerates every sales conversation — and closes the gap between unknown and obvious choice.

Founder and practitioner voice development
LinkedIn content strategy and posting cadence
LinkedIn Pulse and long-form article production
Trade publication and byline placement
POV essays and category narrative building
Repurposing existing work into publishable insights

A founder presence that shortens every sales cycle

The best content closes deals before your sales team opens a conversation. Thought leadership turns your expertise into an asset that works while you sleep.

Publishing is not distribution. Content that doesn't reach the right audience at the right time doesn't compound — it expires. A systematic repurposing and syndication engine turns one strong piece into ten touchpoints across every channel your buyers use.

Repurposing framework — one piece, multiple formats
LinkedIn, email, and community distribution
Syndication to Medium, Substack, Quora, Reddit
Newsletter and email sequence content
Content amplification via community seeding
Cross-channel consistency and format adaptation

Every piece reaching your buyers wherever they read

We build distribution systems, not one-off posts. One well-researched piece generates a week's worth of buyer touchpoints across every channel your audience uses.

Content without measurement is an expense you'll always struggle to defend. A proper attribution setup connects your rankings, traffic, and content touchpoints to pipeline — so your CEO sees content as a channel with CAC, not a cost centre with soft metrics.

UTM and first/last-touch attribution setup
Content-to-pipeline attribution reporting
Ranking tracking dashboards (GSC, Ahrefs, SemRush)
Content ROI modelling — traffic to revenue
Assisted conversion analysis for long-cycle deals
Weekly content performance reporting

Connecting content output to revenue — not just traffic

We build the dashboards that prove content ROI. Rankings, citations, attributed pipeline, and content CAC in one view — so you always know which work is moving the number.

What You'd Pay To Do This Yourself

Siloed agencies each optimize their own KPI. We optimize your pipeline.

Function	Who you'd hire	Monthly cost
Content writing + SEO	Specialist content agency	~$3–5K
Lead magnets + landing pages	Conversion copywriter / agency	~$3–5K
Email sequences	Email marketing specialist	~$2–3K
Platform distribution	Social / syndication manager	~$2–3K
Attribution setup	Analytics consultant	~$1–2K
Total — siloed (5 contracts)	Each optimizes their own KPI	~$11–18K/mo
ProductQuant — connected system	1 contract, 1 team, pipeline as the goal	$1,497–2,497/mo

Siloed means each vendor optimizes their own local metric — traffic, open rates, MQLs. ProductQuant optimizes one thing: pipeline. That’s the difference between local maxima and global maxima.

Pricing

Three ways to start. Pick what matches where you are.

Tier 1 — One-time

Foundation Audit

Full content and pipeline audit. We map your current content, keyword gaps, competitor velocity, AI citation presence, and distribution readiness — and deliver a roadmap that prioritizes where to invest for maximum pipeline impact.

Regular Price

$997

One-time, discovery call included

Unlock 50% Launch Partner Pricing — be a founding client

Full content inventory + performance scoring
Keyword gap analysis (50–100 target keywords)
Competitor content velocity benchmark
AI citation audit (what LLMs say about you today)
Pipeline gap assessment — where leads leak
Editorial brief & month-one content calendar

Book Strategy Call

Tier 2 — Monthly retainer

Pipeline Engine

A complete content & conversion system. Content production, SEO/GEO, multi-channel distribution, lead magnets, landing pages, and email nurture — all built and run for you. One team owns every stage of the funnel.

Regular Price

$4,997/mo

3-month minimum, cancel with 30 days notice

Unlock 50% Launch Partner Pricing — be a founding client

8–12 long-form posts/month (research, writing, editing)
LinkedIn, X, newsletter, Dev.to, Reddit, Medium distribution
Lead magnet or interactive diagnostic (built, not briefed)
Landing page copy — for every campaign that needs one
5-email nurture sequence per lead magnet
SEO + GEO optimization (technical, schema, AI citation)
Monthly attribution report (content → pipeline)
Full GEO monitoring — cited by ChatGPT, Claude, Perplexity
Brand Profile captured & applied every run
3-month minimum — cancel with 30 days notice after

Book Strategy Call

Tier 3 — Monthly retainer

Content Engine

Content production and distribution without the full conversion layer. Best if you already have landing pages, lead magnets, and email in place and just need consistent publishing + distribution + GEO.

Regular Price

$2,997/mo

3-month minimum, cancel with 30 days notice

Unlock 50% Launch Partner Pricing — be a founding client

4 weekly production runs per month
LinkedIn posts — 4x/month
Technical articles (Dev.to/HN/Hashnode) — 2x/month
Newsletter issues — 1–2x/month
X threads — 2x/month
Multi-channel distribution included
Monthly performance dashboard
3-month minimum — cancel with 30 days notice after

Book Strategy Call

What you get	Foundation Audit $997	Pipeline Engine $2,497/mo	Content Engine $1,497/mo
Blog posts / month	0 (audit only)	8-12	8-12
Lead magnets + landing pages + email nurture	Gap assessment	Built	—
AI / GEO optimization	Citation audit	Full GEO + monitoring	—
Distribution channels	—	Blog + email + social + syndication	Blog + email + social
Attribution	One-time report	Content → pipeline dashboard	Monthly dashboard
Expected outcome (90 days)	A roadmap showing exactly where to invest, what pipeline gaps to close, and what to fix first	Organic traffic up 50%+, ranking for 20-30 keywords, lead magnets & funnels live, pipeline attribution dashboard active	Organic traffic up 50%+, cited by 2+ major LLMs, content compounding

Before & After

What your content operation looks like when it’s built to rank and convert

Now

Publishing cadence inconsistent — sporadic posts, no system
Content drives traffic but pipeline impact is unmeasured
AI assistants not citing your brand for buyer queries
Lead magnets, landing pages, and email are owned by different people

With ProductQuant

Consistent publishing engine ranking for buyer-intent keywords
Dashboard connects content pieces to pipeline and attributed revenue
Structured for AI citation across major LLMs
One team owns content, capture, nurture — end to end

Your only job

Point us at a topic or send a voice note
Approve the final draft
Hit publish

Done for you

Research, writing, design, and distribution
Lead magnet, landing page copy, and email sequence per piece
Attribution reporting tied to pipeline, delivered monthly

How We Compare

ProductQuant vs. the alternatives

We’re not the right fit for every team. Here’s an honest breakdown.

	ProductQuant	Freelance Writers	Content Agency	In-House Team
What you get	Full engine: strategy, writing, SEO, GEO, lead magnets, landing pages, email funnels, attribution	Blog posts (you manage everything else)	Content + basic SEO	Full control (if you can hire and retain 4+ people)
SEO + GEO expertise	Built-in: technical SEO + AI citation optimization	Rarely	Basic on-page SEO	Need separate SEO hire ($80K-$120K)
Time to results	30-60 days to first rankings	3-6 months (if ever)	2-4 months	3-6 months (hiring + ramp)
Attribution	Content to SQL pipeline tracking	None	Traffic reports only	If you build it yourself
Cost (monthly)	$1.5K-$2.5K	$3K-$6K (writing only)	$8K-$15K	$25K-$40K (2-3 FTEs loaded)
AI citation strategy	Yes, active GEO optimization	No	No	Only if they know GEO

Note: If you just need blog posts and have an SEO lead managing strategy, freelance writers are fine. If you want a full-service team long-term and can afford $300K+/year in salaries, build in-house. If you want a complete content engine with SEO, GEO, distribution, and attribution without managing 3 hires — that's us.

Run your own numbers

How many high-intent keywords does your category have? How many does your top competitor rank for? Content compounds — a post published today is still driving traffic in 18 months. A post not published today is 18 months of rankings someone else earns instead.

Ask ChatGPT or Perplexity: "What's the best [your category] tool?" If your name doesn't come back, that's pipeline going to competitors every time a buyer asks.

The SEO moat and AI citation advantage both compound. The earlier you start building, the wider your lead becomes — and the harder it gets for competitors to close.

90 days from now, you could be ranking for category keywords and getting cited by AI. Or you could still be planning. Your call.

Who This Is For

Best for B2B teams who want content to drive pipeline — not just traffic.

Good fit

You're a B2B SaaS team with a defined ICP and need category authority in search and AI
You want content tied to pipeline — not just traffic vanity metrics
You're ready to track attribution: which posts drive which leads
You want lead magnets, landing pages, and email funnels built as part of the engagement — not requested from another team
You can give us product access for technically accurate content
You want an engine that compounds over 6–12 months, not a one-off campaign

Not the right fit

You need content for SEO only with no connection to sales or pipeline
You want low-cost, high-volume writing with no strategic or analytical layer
You're not prepared to give product access or approve content before it publishes
You need results in 30 days and won't commit beyond a single month
You want AI-generated content with a human name on it and no editorial oversight

Who You’re Working With

One strategist who built his career turning content into attributed pipeline — not just traffic.

Jake McMahon — PLG & GTM Growth Strategist

I'm Jake, the founder of ProductQuant. I've spent the last 8 years in B2B SaaS growth — not as a content writer, but as the person responsible for turning content into measurable pipeline — tracked from first click to closed deal, with attribution you can see in PostHog or HubSpot. I've seen what works and what's a waste of money.

I started ProductQuant's content engine because I kept seeing the same pattern: companies hiring freelance writers who produced decent posts that ranked for nothing, or agencies that delivered "content strategies" that were really just editorial calendars with no distribution, no attribution, and no connection to revenue.

What I won't do:

Write clickbait that gets traffic but no conversions
Produce fluffy thought leadership that says nothing specific
Publish 30 thin posts instead of 10 authoritative ones
Show you vanity metrics and call it ROI
Use AI-generated content without expert editing and fact-checking

What I will do:

Build a content engine that ranks and converts. Every post mapped to a keyword, a buyer stage, and a conversion goal. Every month you get a dashboard showing exactly which content drove which leads. Structure everything for AI citation so your brand shows up when buyers ask ChatGPT and Perplexity about your category. And if we can't show positive ROI within 90 days, I'll tell you — and we won't continue.

Where your pipeline gets built

We publish across every platform your buyers research — and build the capture assets alongside each piece so pipeline doesn't leak.

Medium

Dev.to

Hacker News

Substack

GitHub

Product Hunt

Hashnode

Also available on request: Beehiiv, Ghost, YouTube scripts

Every platform is a pipeline channel, not just a distribution channel. Content published across these platforms gets indexed by AI search systems — ChatGPT, Perplexity, and Gemini pull citations from Hacker News, Reddit, Medium, and technical blogs. We build the capture assets alongside each piece so interest becomes pipeline, not just views.

What comes next

Content builds authority. Pipeline builds pipeline.

The content system gets buyers finding you and trusting you. The Pipeline offer adds the full outreach layer — prospect research, warm outreach, social selling, relationship building, and a dedicated operator who owns your pipeline number.

Content is layer one. Pipeline is the full machine.

See Pipeline DFY →

Common Questions

What most people ask before booking a call.

Do I need to write briefs or outlines?

No. You submit a topic direction each week — a topic, URL, idea, or voice note. We handle research, briefing, writing, editing, and delivery. You review, approve, and publish.

What does “fully managed” mean?

We run the editorial calendar end-to-end. You provide topic direction and approval. We handle everything in between — no software for you to learn, no credits to buy.

Who actually writes the content?

A dedicated editorial team operates your account. They apply your Brand Profile to every piece and follow platform-native format rules.

Do you publish on our behalf?

No. We deliver production-ready content to your queue. You decide when and where to publish — timing and audience context stay with you.

What formats are included?

Weekly runs include LinkedIn posts, technical articles (Dev.to/HN/Hashnode), newsletter issues, and X threads. Lead magnets, landing pages, and email nurture sequences are included in the Pipeline Engine tier. Video scripts available on request.

How does the Brand Profile work?

We capture your voice in a 60-minute session and from existing materials. The resulting profile is applied to every production run automatically and updated quarterly.

What if I need revisions?

Revision requests are turned around within 24 hours. Brand Profile updates apply within 48 hours to all future runs.

What’s your delivery cadence?

Drafts are delivered every Thursday. The next production run begins the following Monday.

Is there a minimum commitment?

The Pipeline Engine and Content Engine tiers require a 3-month minimum. That’s the horizon where compounding presence becomes measurable. Foundation Audit is a one-time engagement with no ongoing commitment.

Can I cancel?

After month three, cancel with 30 days written notice. Foundation Audit is a one-time engagement with no ongoing commitment.

What if a week’s deliverables aren’t delivered?

Missed deliverables are completed the following week at no extra charge. They are not rolled into the next billing cycle.

Do you offer refunds?

If the first month does not deliver the agreed format set, you pay only for what was completed. The balance is refunded, not rolled forward.

What does content-to-pipeline attribution mean?

Pipeline Engine tier: monthly reports show which pieces drove organic visits from ICP sources, which LinkedIn posts generated target account profile views, which lead magnets converted, and which email sequences turned subscribers into conversations.

How do you measure performance?

We focus on qualified contact metrics — not just impressions. The monthly review informs editorial adjustments for the next cycle.

How long until I see results?

Consistency compounds. Early presence builds within weeks; the 12-month credibility moat is the strategic outcome.

Is this for startups or established companies?

For B2B SaaS companies and agencies serving B2B clients, from $400K ARR onward. You need a defined ICP and a product with paying customers.

Do you work with agencies?

Yes. Agency owners use us as their production arm for multiple clients, with separate Brand Profiles for each.

What’s not included?

We don’t handle paid media creative, CRM configuration, or publishing scheduling. We produce the content; you control the publish timing.

What We Build For You

A complete content funnel — from first impression to booked call.

Most agencies give you blog posts. We build every asset in your content marketing system — the LinkedIn content that earns attention, the lead magnets that capture emails, and the landing pages that turn subscribers into sales conversations.

Attract

LinkedIn content

Capture

Lead magnets

Nurture

Email sequences

Convert

Landing pages

LinkedIn Carousel Stage 01 — Attract

Your SaaS Strategy Is Fighting Your Product's Structure

10-slide native carousel that breaks down a complex framework into shareable content. Builds authority with every share and drives profile visits from your ICP.

View example →

LinkedIn Post Stage 01 — Attract

"We should do what Slack did." — The $400k Mistake

Story-driven short post built for reach. One insight, one narrative hook, written in the format that LinkedIn's algorithm rewards with organic distribution.

View example →

Lead Magnet + Landing Page Stage 02–04 — Capture & Convert

SaaS Product DNA Analyzer — Full Toolkit

Email-gated download page with a Resend-powered nurture sequence behind it. Visitors enter their email, get instant access, and receive a 5-email sequence that converts subscribers into booked calls.

View example →

Interactive Tool Stage 02 — Capture

PostHog Health Check — Self-Scoring Audit

A scored assessment that qualifies leads while they use it. By the time they hit submit, they already understand the gap — and your service is the obvious next step.

Try it →

Stop leaving 10–50% of your pipeline on the table. One team, full ownership, no silos.

Book a 30-minute strategy call. We’ll map your content-to-pipeline surface, identify where leads are leaking, and show you the first production run that closes those gaps — not just publishes more posts.

Book a Pipeline Strategy Call All Services